From Punch and Judy to Haute Cuisine by Michael Flagg
News and Events 9-Media Coverage from the publisher-AuthorHouse

AuthorHouse UK author Michael Flagg talks Book Marketing

Michael Flagg, The Author in Covent Garden Square
for the Punch and Judy Fellowship
350th Anniversary of Mr Punch

AuthorHouse UK reviews talks to self-published author Michael Flagg about his series of book signings and promotions for his book, ‘From Punch and Judy to Haute Cuisine-A Biography of the Life and Times of Arthur Edwin Simms 1915 to 200.’

Michael has worked tirelessly with his book marketing to get this charming and richly illustrated biography of the pioneer of hospitality education, Arthur Simms, into the limelight. Starting in Covent Garden to the home of Dickens to India.

What the Dickens!

Michael arranged local promotions in Broadstairs, home of Charles Dickens, for which he got press coverage and was graced by the Mayor of Broadstairs and his wife.

Michael has now run or planned nine book signings and events across the UK and abroad for his book and intends to do more of these and much more besides.


About The Book

“Arthur Simms was an amazing and exceptional man.

He was a pioneer in UK hospitality education post Second World II. As a young boy he assisted his father ‘Quisto,’ performing ‘Punch and Judy’ to the royal children at Buckingham Palace by special warrant from Keith Prowse. It was a conducted trip to the palace kitchens to get an ice cream (unobtainable in the mid-1920s), that gave him the firm conviction to become a chef.

In 1939 and the outbreak of war saw a move to Aldershot, where he was selected as one of eight chef instructors for the newly formed ‘Army Catering Corps’. In 1945, as the Head Chef at the Potsdam Conference he was introduced to Stalin, Truman and Churchill.

In 1946 he Arthur became the first Head of Hotel and Catering at Brighton Municipal College and gained membership of the Regional Advisory Council for the first City and Guilds of London Institute qualifications in professional cookery. He was appointed as a judge for the Salon Culinaire Hotelympia International Exhibition, London.

Later in 1952, he was chosen as Head of Hotel and Catering in a new purpose-built wing of Portsmouth Municipal College, which he saw grow from local to international repute.

In 1964 he was seconded for two years as Principal in Hotel and Catering to the new Pusa Institute, New Delhi India and under his leadership its reputation surpassed that of the first centre in Bombay. Arthur retired in 1977 and died in 2003.

He is remembered today by hundreds of former students, colleagues and friends worldwide.”

AuthorHouse UK reviews applaud these book marketing endeavours and thanks to our author Michael for letting us have all the details of his promotional plans.